Don't Skimp on High Quality Protein

I often receive questions from clients regarding protein consumption. Protein is indeed a critical element in the diet, particularly for physically active individuals. There is a lot of confusion today as to what and how much protein should be consumed per day. For now let me just note that with regard to protein, the two most influencing factors are protein intake and protein quality.

Now, here are the facts.

The body can adapt well to an increase in protein intake, but it cannot tolerate any decrease in protein quality.

As one consumes more protein the body will adapt allowing you to absorb more protein in each meal. Protein provides your body with the amino acids it needs to repair and rebuild muscle cells. Research demonstrates that when you are more physically active you require more protein, anywhere from 1 to 1.5 grams of protein per pound of body weight.

When the diet is deficient in essential protein (due to inferior, damaged, over-processed or heated dietary protein), the body will leech into the muscle and break down its protein in a desperate attempt to get the missing amino acids that are required to sustain essential metabolic function….. Put simply, when it comes down to protein you cannot afford to sacrifice on quality. But, the fact is that not all proteins are created equal.

Note that virtually all plant proteins are incomplete and virtually all animal protein foods are exposed to heat during cooking. In general, our diets are often deficient in essential amino acids found in protein. The commercial protein products that we commonly use (shakes or bars) are typically deficient and degraded – most are over-processed with damaged proteins, loaded with chemicals or made with low grade, cheap proteins, or all the above.

Physically active individuals must support their body's increased demand for amino acids with the highest grade protein and in sufficient amounts. But here is the catch, to be fully effective, protein must be ingested with other cofactors including vitamins, minerals, good fat and low glycemic carbs. Protein is a building block material that cannot be fully utilized without its nutritional cofactors. Unfortunately commercial protein products today are devoid of nutritional cofactors. Instead, they're loaded with chemical preservatives and fillers (ie. Sugar).

Protein nourishment is not simple, nevertheless for individuals interested in muscular development, this topic requires much attention. Muscular development occurs as a compensation mechanism that makes the muscle stronger and larger in response to repetitive physical drills. But, in order to actually gain muscularity, the body must first go through a recuperation period (recovery) to remove all inflammatory compounds, waste material and damaged proteins accumulated in the muscle after exercise. Now here is the point – as long as the recuperation process is not completed, muscular development will not occur. For all respective purposes, inadequate recovery means failure. Proper applications of recovery meals after exercise are therefore critically important in enhancing recuperation and preparing the body for actual muscle gain. If you're an active individual, you can't overlook this fact.

Life Time has created a line of protein products to do just that – provide the body with protein of the highest biological value together with supportive nutrients and cofactors that maximize protein utilization. For example, our Whey Protein Isolate is the strongest and most effective bio-engineered amino acid composition to amplify the muscle enhancing properties of whey. The whey protein isolate with in this formulation increases amino acid availability to maximize the stimulation of muscle protein synthesis and results in greater muscle development. In addition, our exclusive proprietary formula features a patented digestive enzyme called Aminogen. This unique system helps push more protein amino acids into your muscles (up to 250% more) which results in greater gains in lean muscle mass and strength. Life Time has developed this superior formulation to specifically provide a more effective stimulation for protein synthesis resulting in greater muscle growth.

Life Time Peak Performance Whey Protein Isolate

Everything you need to support your body's demand for quality protein.
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